I remember my mother telling me when I was thirteen and devastated because someone was saying mean things about me, "What other people think about you is none of your business." 

Great advice for an angsty teen, but dead wrong when it comes to building a recruiting practice. Customer perception is reality.  And the reality is Hiring Managers have a lot of gripes about recruiters.

Earlier this year, I was hired by a major job board to write a white paper series about what recruiters need to do to win business in a lower-demand market. As part of my research, I spoke with dozens of hiring managers in corporate America who told me horror stories about recruiter experiences.  They had some nice things to say, but they became especially animated and prolific when I asked them to share their gripes.  That's the bad news.

The good news is that after conducting hours of these interviews, I'm completely convinced that their grievances create amazing market opportunities.  By understanding the perceptions of the "buy side" of the recruiting equation, smart recruiters have the opportunity to create market differentiation that can be leveraged into market domination.

In this session, I will uncover the five most common buyer complaints about recruiters and outline specific steps you can take to turn those grievances into gold.